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Vendor Benefits

At Shop ESSENCE, our brand partners have to reach specific goals, in order to move up a tier. Below is a description of each tier and how to move up and enjoy all of the perks we have to offer!

  • Bronze
  • Silver
  • Gold
  • Platinum
  • Diamond

All brand partners start at the Bronze level. In order to move up to Silver, you need to make at least $2,000 in sales. Please see Silver for more details on the included perks.

In order to be considered a Silver level brand partner, you would need to make $2,000 in sales. Being a Silver level brand partner allows you to be one step closer to enjoying Shop ESSENCE perks.
If you reach or exceed $5,000 in sales in your first month, you automatically become a Gold level brand partner.
Gold allows you to indulge in perks across the ESSENCE, Shop ESSENCE, and New Voices brands. To reach the Gold level, you would need to have made at least $8,000 in sales. We have broken the perks down below.
Inclusion in New Voices Family
New voices is a global ecosystem of entrepreneurs, investors, and partners who are committed to driving transformative growth in our communities for generations to come. Through the NV Foundation, we will help you grow your business by offering:
1. Leadership Development
2. Education & Skills-Building
3. Networking Opportunities
*New Voices has a network of industry leading companies who embrace the mission and lend their expertise to help entrepreneurial women of color succeed. Our entrepreneurs benefit from thought leadership, training, mentorship and supply chain inclusion made possible by their partners. Learn more here.
ESSENCE Swag Bag Opportunities
ESSENCE hosts a number of events throughout the year, including but not limited to Fashion House, Street Style, Textures on the Runway, Wellness House, etc. You may have the opportunity to have your brand included in gift bags for celebrities and customers. Not only does this allow for more brand visibility, it may also help with your entry into Tier 3!
Inclusion in Shop ESSENCE Pop Ups
As a brand partner, you will be considered first to be one of the brands we showcase and sell in our shop. We bring the celebration of black owned businesses to major cities, for an experience unlike any other!

The Platinum level opens up the possibility of features in our holiday gift guide and even QVC's! You will need to have made at least $15,000 in sales.


Holiday Gift Guide

You will have the chance for your products to be included in both our print and digital gift guides. Our brands included in print gift guides see a 60%+ jump in sales on Shop ESSENCE. Did we mention you'll be seen all over the country?


Welcome to Diamond! This level opens up the chance for a featured/dedicated editorial article, inclusion in our in book ad, and a moment on the entrepreneur stage at pop ups. To reach Diamond level, you will have to have made at least $25,000 in sales.
Featured editorial article (online)
Inclusion in magazine ad
Every ESSENCE magazine issue includes a Shop ESSENCE ad. This is a chance to get your brand pushed and promoted for an entire issue!
Entrepreneur stage
Our Shop ESSENCE marketplace pop ups around the country will always include an entrepreneur stage, where entrepreneurs get a chance to speak about their journey and promote their brand/products to eager attendees. Since it is a marketplace, you can push people to go shop your brand after your stage moment!

Become a brand partner today by emailing us at
*All benefits mentioned above are as of 2/1/20
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