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World of EPI, Dr. Lisa

Dr. Lisa, Creator of The Fresh Dolls, Fresh Squad, and Positively Perfect dolls 

I am a mom and former professor.  I’ve always wanted to inspire young people. In 2003, I formed the World of Entertainment, Publishing and Inspiration (World of EPI) with the mission of spreading joy by providing children with dolls that inspire dreams, promote intelligence and build self-esteem.  Building self-esteem is the cornerstone of all the work I do, because low self-esteem can limit a child’s potential.  As a professor who had experienced low self-esteem, I quickly recognized it in the young women in my classes.       

One day while watching an updated doll study, I saw a beautiful little mocha skinned girl say she didn’t think the brown doll was pretty because its skin was nasty.  She then touched her own hand and said, “just like mine”.  As my heart broke and tears flowed down my face, I said, “Oh my goodness this begins in early childhood.”  At that moment, I knew I had to create dolls for multicultural girls.

This journey has not been easy, but every morning I’m inspired to continue creating dolls that honor our children. In 2009, I created Positively Perfect Dolls (PPD), which includes 18" and 14" baby dolls. These award-winning dolls have custom blended skin tones, beautiful full lips, cute noses, and natural hair textures and styles. The line started with just two African-American dolls at one retailer. The collection has grown to over 20 dolls representing African-American, Latina, and Middle Eastern girls. Positively Perfect now has a doll fashion line and accessories. The PPD Collection is being distributed in the US, Australia, Dubai, France, South America, Mexico, Switzerland and in other parts of the world.

​For four years, I’d carried the dream of creating a multicultural fashion doll line in my heart. I wanted older girls to see multicultural beauty reflected back to them during play.  In 2017, FRESH was launched.  They are called FRESH because they’re a new perspective on dolls.  These dolls have custom blended skin tones, beautifully authentic facial features, trendy fashions and hairstyles that include, braids, afros, afro-puffs, wavy and curly styles.  FRESH doll bodies are specifically designed to be more representative by having fuller hips, thighs and more realistic waists.  I designed the dolls to be poseable so girls could dream of what they want to become while posing, bending, and playing with their dolls.  Since traditional dolls clothes will not fit these shapely bodies, FRESH dolls have their own fashion line that is “elegant with an edge”. 

Everything we do at the World of EPI centers around love and self-esteem.  We love all children. We love creating dolls that honor the beauty and intelligence of multicultural children. We are here to support you in raising beautiful, confident children with unlimited possibilities.  Anytime a World of EPI doll is purchased, a donation is made to a national charity that supports and uplifts children.  When you take a doll home to the amazing child in your life, present it to them with a loving kiss.  In turn, I hope each doll gets tons of hugs and kisses, too. 

Dr. Lisa