ESSENTIALS BY EDWINA
Born out of the desire to provide positive solutions for women, Essentials By Edwina is a vegan, cruelty free, make up collection for the everyday woman. Edwina Kulego launched her first collection in partnership with Celfie Cosmetics called “ Essentials By Edwina” in 2017. The 3 color lipstick collection features the shades LaLa, Shiraz and Nogah.
Her second collection named “The Legacy Collection” features 6 non-traditional nudes for women of color. In today’s beauty market finding your perfect nude shade shouldn’t be a hassle, yet it remains a problem that many women of color face; The Legacy Collection serves as a solution.
Creating a luxurious and classic product for the everyday woman was key to the collaboration. Thanks to the soft and creamy properties of the product, it applies evenly, without creasing or drying the lips. The colors: Liberia, Egypt, Ghana, Angola, Congo and Yaounde are all inspired by and represent a destination in Africa. Varying from a deep, pigmented chocolate hue to a blissful beige, the shades of The Legacy Collection are perfect for a bare face look as well as a glam night out.
Born and raised in Sweden by Ghanaian parents, Edwina Kulego manages International Business Development at UBM Fashion Group while running her own brand Essentials By Edwina. Kulego has established herself as a prominent figure within the fashion and global business space; engaging in public speaking, brand collaborations, philanthropy and strategic partnerships.
Started in 2014 by New York native Nicole Harding, Celfie Cosmetics is a company that empowers people everywhere through the magic of makeup and expression. Celfie Cosmetics supplies stand - out eye and lip makeup products that enhance the natural beauty of faces across the globe.